Fjord Trends is Accenture Song’s annual report that looks at human and consumer behavior changes over the past year, and maps the trends we believe will impact business, design and tech in the next 12 months and beyond. An exploration of opportunities, we examine the changes thrust upon us, the innovations we’ve seen emerge, and set out how we move forward from here.

Fjord Trends 2022 collectively tell a story of people and their relationships with the planet, technology, brands, and each other. A unique set of challenges and opportunities arose for businesses in 2021, including supply chain issues, explosive new technologies, dramatic evolutions in people’s view of themselves and their priorities, and the realization that we can no longer behave as though people were separate from nature.

What matters now is how organizations respond to the evidence-based observations we’ve crowdsourced from more than 2,000 designers and innovators in Fjord studios around the world.

The Pandemic has catapulted the world into a future of deep change. In this engaging, provocative, and insightful keynote session, acclaimed global futurist and best-selling author Jack Uldrich will not only discuss how Coronavirus is transforming the world of tomorrow, he explains why it is accelerating many of the trends that were already at work prior to the pandemic.

History reminds us that great crises produce great change–as well as great opportunities. To take advantage of these extraordinary opportunities, businesses must position themselves now to operate in a world where “business as unusual” is the new “usual.” This session will help leaders leverage ten “unconventional” techniques to succeed in today’s–and tomorrow’s–transformational times.

In this closing session, Jeff Tollefson will facilitate an executive panel discussion with technology leaders from Optum, Land O’Lakes, Target, and Thomson Reuters on the challenges and opportunities that lie before us as a tech community. A broad spectrum of topics will be covered, from how companies are leveraging technology tools and platforms to power digital transformations, to how organizations are accessing, developing, and retaining the talent needed to successfully drive these initiatives, and more.