MiniTech Talk: Social Media Wild West with Serna Social

Looking to stay engaged with the tech community and educated on current trends and issues? We’re pleased to present this new blog segment – a video series of MiniTech Talks created in partnership with leaders from our member companies, designed to deliver quick, engaging, and easily digestible information to your computer screen! Have some insight into tech news, trends, or issues that you’d love to share with your peers? Reach out to Jade Denson (jade@mntech.org) to discuss an opportunity to record your own MiniTech Talk!

We’re excited to bring you another MiniTech Talk video in collaboration with Serna Social. Wondering if your organization is effectively utilizing social media to optimize business? Want to assess the status of your social team? Check out the new MiniTech Talk below to find out if your company is stuck in the social media “Wild West” – PLUS actionable steps you can take to make it out!

To learn more about this topic, check out the full article by Sue Serna.

If you’re interested in learning more, check out the full article here and connect with Sue Serna on LinkedIn for questions and inquiries!

Jayshree Seth
Corporate Scientist, 3M

Jayshree Seth is a Corporate Scientist at 3M and currently holds 77 patents for a variety of innovations, with several additional pending. She joined 3M in 1993 after an MS and PhD in Chemical Engineering from Clarkson University, New York. She is a Distinguished Alumni Award recipient from her alma mater REC Trichy India, now NIIT Trichy, where she earned a B. Tech. in Chemical Engineering.

Jayshree was appointed 3M’s first ever Chief Science Advocate in 2018 and is using her scientific knowledge, technical expertise and professional experience to advance science and communicate the benefits of science and the importance of diversity in STEM fields. She is also a member of Carlton Society which is the 3M Science and Engineering “Hall of Fame.” Jayshree is the fourth woman and first female engineer to be inducted. In 2020, she was awarded Society of Women Engineers (SWE) highest Achievement Award. She is also the first-ever winner of a Gold Stevie® Award in the new Female Thought Leaders of the Year – category in the 18th annual Stevie Awards for Women in Business in 2021. Jayshree was featured in a docuseries titled Not the Science Type that premiered during the 2021 Tribeca Film Festival and accepted for Brand Storytelling Showcase, a sanctioned event at Sundance Film Festival. She is the author of the books, The Heart of Science – Engineering Footprints, Fingerprints, & Imprints, and The Heart of Science – Engineering Fine Print published by the Society of Women Engineers, and all sales proceeds go to a scholarship for underrepresented minority women in STEM. She is a sought-after speaker, globally, on a multitude of topics such as innovation, leadership and STEM advocacy and has featured in local, national and international media.

Jayshree has served on the CEOs Inclusion Council, chaired the 3M Asian Employee Resource Group A3CTION and serves on the Steering Committee for 3M Technical Women’s Leadership Forum (WLF). She also serves on the Board of the Science Museum of Minnesota, Engineering Advisory Council for Clarkson University, AAAS Committee on Science, Engineering and Public Policy (COSEPP), Advisory Board for Innovation – The Conference Board, and Advisory Group of Aspen Institute Our Future is Science program.

Jayshree has two adult kids, and her husband also works at 3M.

MiniTech Talk: Social Media Wild West with Serna Social

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More to Explore

MnTech Sites

Yakov Gradinar

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Beth Elliott

Dr. Sean Masterman, Ed.D

Joseph Block

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Karen Hildebrand

Rosie Nestingen

Garret Anderson

Dave Neville

Mike Ritzenthaler

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Mark Murphy

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Rakhi Purohit

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Martha Cotton Managing Director and Global co-Lead

Jayshree Seth Corporate Scientist, 3M

Matt Versaggi

fmr Senior Director of Artificial Intelligence and Cognitive Technology + Distinguished Engineer – Optum Technology

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Marcus Johansson

Dave Rummler

Martha Cotton
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Jayshree Seth
Corporate Scientist, 3M