The Impact of You ™ – The Power of Your Personal Brand in Business & in Life

Date: Tuesday, February 28, 2023
Time: 4:30 to 7:30 p.m. CT
Location: Metropolitan Ballroom
5418 W. Wayzata Blvd, Golden Valley, MN 55416

Event Summary

Women Leading in Technology are excited to kick off another year of learning and networking – we’re also excited to offer special discounted event pricing for MnTech members ($5 off). Join us on February 28 to hear a keynote speech from global personal branding and personal impact expert, Kathleen Crandall, who will present on The Impact of You ™ – The Power of Your Personal Brand in Business & in Life.

Every person has a brand, and it makes an impact in every way we show up whether we’re aware of it or not. It’s crucial to have awareness of how your brand and impact come to life – both in business and in our personal lives. This interactive session will deliver profound insights to help you understand, leverage, and bring your personal brand to life with consistency, confidence, and intention through your Brand Voice (every way you communicate – online, in-person, and in writing – even body language); your Brand Image (what people see – in-person, on LinkedIn, on a corporate website or bio, etc.); and your Brand Experience (your interactions with other people – behaviors).

Seven key takeaways you’ll learn through this experience include:

    • What is a Personal Brand, really
    • Personal Brand vs. Personal Impact and why it matters
    • One easy and amazing tip to stand out
    • Why most elevator speeches are forgettable and lack impact
    • The secret to a high-impact answer to “tell me about yourself”
    • Tips on how to understand what YOUR brand is
    • How to bring your brand to life, consistently and mindfully

4:30 to 5:30 – Networking, drinks and appetizers
5:30 to 7:00 – Program
7:00 to 7:30 – More networking to close out the evening

About Kathleen Crandall

Kathleen Crandall is a global expert in personal branding and personal impact, a transition coach to executives and leaders, a keynote speaker, facilitator of learning experiences, and founder of Know My Impact and the IMPACT Personal Brand Experience™.

The unique and customized Know My Impact process helps people bring their personal brand and impact to life in every aspect – from brand image to brand messaging and in delivering intentional and exceptional brand experiences in business and life. The IMPACT Personal Brand Experience helps people build their leadership presence, and positions executives for success in executive and corporate board seat roles.

Kathleen has more than 30 years of experience building successful corporate, product, and people brands in organizations from starts-ups to Fortune 100 corporations. A graduate of the University of Minnesota School of Journalism and Mass Communications, Kathleen serves as an adjunct facilitator for several non-profit dislocated executive programs and is a facilitator for the Wharton School Executive Education program “Women on Boards: Building Exceptional Leaders” and Wharton School cohorts.


Interested in Supporting Young Women in Technology?

One of the most meaningful ways the WLiT community has made an impact in STEM since 2020 is through scholarship awards to under-represented individuals who aspire to a career in STEM. These scholarships have offset tuition cost at local tech academies for four deserving women to date. With your help, we will continue our mission to launch even more STEM careers. Your donation can be processed securely through the Minnesota Technology Foundation’s GiveMN site here.

The donation process is separate from event registration.  Contributions in any amount are welcome and appreciated. We are more than 2/3 of the way toward this year’s goal of $6000, and we thank you in advance for your consideration.

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